Why Phoenix Transformation?
The name Phoenix Transformation is born from my own story of rising, reinventing, and thriving through change. Like the mythical phoenix that emerges stronger from the fire, I've lived through many personal and professional rebirths—moving across six countries, navigating career transitions, and constantly reshaping my life with purpose and resilience.
Each chapter brought its own challenges, but also deep insights. From Asia to Europe to now laying down roots in the San Francisco Bay Area with my partner, I've learned how to embrace change, honor identity, and lead with intention.
Today, I channel these lived experiences into coaching and consulting that empower others—whether you're relocating, redefining your career, or building a business in a new land. Phoenix Transformation is here to guide you through life's big pivots with clarity, confidence, and global perspective.
You don't have to rise alone. I'm here to walk the path with you.
Our Mission
Empower individuals and organizations to navigate life transitions and thrive in a rapidly evolving global landscape.
We partner with clients to embrace new chapters—whether relocating abroad, expanding a business internationally, or adapting to diverse cultural environments.
Through coaching, consulting, and strategic innovation, we equip our clients with the mindset, skills, and tools to build confidence, bridge cultures, and unlock global opportunities.
We're passionate about helping people and businesses rise stronger, lead with clarity, and succeed across borders.
Our Offerings
Empowering individuals and organizations through coaching and transformation programs that unlock potential, accelerate growth, and drive meaningful change.
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Life Transitions Coaching
Coaching for individuals relocating abroad, changing careers, or pursuing global education—with clarity and confidence.
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Global Business Consulting
Consulting for organizations entering new markets, with a focus on strategy, expansion, and intercultural alignment.
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Technology & AI/ML Consulting
Advisory services to integrate AI, ML, and emerging tech with global leadership and intercultural communication.
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Speaking & Workshops
Custom sessions for individuals and organizations seeking growth, alignment, and inspiration—through impactful talks, strategic offsites, and interactive learning experiences.
Why Choose Us?
Partner with Phoenix Transformation for your personal and professional growth
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Tailored Guidance
We understand that no two journeys are alike. Our personalized approach ensures you receive strategic insights and actionable steps.
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Global Expertise
With experience across Europe, Asia, and the U.S., we offer a deep understanding of diverse markets and cultures.
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Holistic Transformation
Whether you're an entrepreneur, student, or business, we help you redefine possibilities and conquer new frontiers.
Hi, I am Feng.
Global strategist. Transformation coach. Bridge-builder across cultures and technologies.
With over 15 years of experience spanning tech, AI, and business transformation, I’ve led global teams and launched strategic initiatives across Europe, Asia, and the U.S.—from Fortune 500 giants to fast-scaling startups.
But beyond titles and markets, what drives me is transformation: helping people and organizations rise through change with clarity, confidence, and purpose.
I bring deep expertise in international business, life transitions, and intercultural communication, rooted in my own journey across six countries and a multidisciplinary career spanning tech, business, and transformation. Today, as Managing Director of Phoenix Transformation International, I guide clients through pivotal moments—whether they’re:
Relocating or reinventing their path
Expanding into global markets
Leading teams through change
Adopting AI/ML and emerging technologies
Wherever you are in your journey, I’m here to help you navigate complexity—and emerge stronger.
Experience Highlights
Enterprise Customer Success Manager, DataRobot – Led AI adoption for Fortune 500 clients like DHL, BMW, Dell, and AB InBev, driving digital transformation across global markets.
Chief of Staff, AI/ML Startup – Shaped strategic growth and operations at a cutting-edge AI company, scaling people, product, and performance.
Business Analytics, Dell Inc. – Delivered data-driven insights to optimize global customer experience and revenue strategy.
Product Management, Amazon.com – Spearheaded B2B product innovation within the Amazon Business Marketplace.
Global Account Manager, Porsche – Drove double-digit growth across Asia Pacific, launched new product lines, and led strategic partnerships with Alibaba.
Global Education
MBA, University of Michigan – Ross School of Business
B.A., University of Worms, Germany – Full Scholarship
B.A., Beijing Foreign Studies University, China
Let Us Help You Rise, Reinvent, and Succeed Globally!
Schedule a discovery call to discuss how Phoenix Transformation can support your journey.